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Home > Business in Japan
Business in Japan? Marketing to Japanese consumers? When marketing to Japanese consumers, the most important factor is "Trust". "Trust" is achieved by numerous factors including the following: - Proper ettiquette for addressing people using "NAME-sama" or "NAME-san" (eg. Tanaka-san) - Proper ettiquette for presenting business cards - using both hands to present your business card with the card facing them (not yourself). Bowing and saying your name and your company name while presenting your card to them. - Proper ettiquette for receiving business cards. You must spend at least 10 seconds viewing the card and - at least - acting as if you are extremely interested in their business card - Bowing - Bowing to clients and potential clients is extremely important. It will be considered "safe" to bow at least between 30-45% of your normal posture. Online Japanese Business "Trust" by the Japanese market can be obtained by performing online-business as well. When targetting the Japanese market, it is important to present your company with a professional, easy to navigate website. The Japanese put higher priority on the following factors - much more than western consumers. - Choice of words. When dealing with Japanese consumers, the conception is that the consumer is "god", while the vendor is the "peasant". The choice of words used must be extremely polite and often cannot be as straight-forward as English. Often, you must beat-around-the-bush, to get your point across, without offending the consumer or client. - Company location, company capital and number
of employees are much more heavily weighed upon than western consumers.
In the case where you run a home-based business, with relatively
minor capital, it is often best not to even mention this information
on your website, until they ask you directly. If you are trying
to entire the Japanese Internet market, it is often important to
have a Japan based address. |
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